Sunday, March 6, 2011

Wal-Mart's New Coupon Policy - With a Few Clarifications

So Wal-Mart released an updated version of their coupon policy. This is a must read, because I have already notice some confusion over this new policy.

First I will share with you these new guidlines. These can be found directly on their website, HERE. Remember to print these off and store it with your coupons, and don't foget to tak it with you when you go shopping!


Walmart accepts the following types of coupons (see guidelines below):
  • Manufacturers' coupons
  • Print-at-home internet coupons
    • Must be legible, have "Manufacturer Coupon" printed on them, have a valid remit address for the manufacturer, valid expiration date, and have a scannable bar code.
  • Competitors' coupons that feature a specific item for a specified price
    • for example, $2.99
  • Soft drink container caps
  • Checkout coupons
    • (also called "Catalinas") that are printed at our competitors' registers, have "Manufacturer Coupon" with specific requirements printed on them, a valid remit address for the manufacturer, valid expiration date, and a scannable bar code.
Walmart does not accept the following coupons:
  • Print-at-home Internet coupons that require no purchase
  • Competitors' coupons for dollars/cents or percentage off, buy one get one free, and double- or triple-value coupons
The following are guidelines and limitations:
  • Only one coupon per item is permitted.
  • Coupons must have an expiration date and be redeemed prior to expiration.
  • Coupons may exceed the price of the item. Change may be given or applied toward the cost of the basket purchase.
  • Walmart only accepts coupons for merchandise that we sell.
  • Coupons must be presented at the time of purchase.
  • We accept the following with Customer Service Supervisor/Management approval:
    • 40 or more coupons
    • Any coupon over $20
    • $50 or more in coupons in one transaction

Okay, so far so good. I don't see too much trouble with these guidelines however I have seen two big confusion upon the following points:

~ Under the first section, Wal-Mart is not stating that they will accept competitior's coupons. Wal-Mart is stating that they will price match a "sale-tear". Yes I did just make that word up. :-) A sale-tear is, thinking of Walgreens for example, the advertised price for a product that you see in a store's weekly adverisment. In order to buy that product at that advertsed price, you must scan some part of the ad. This is not to be confused with competitior's in-ad coupons. Wal-Mart will not accept competitior coupons that subtract montary value from the price of the product.

~ Continuing under the first section, Wal-Mart is not stating that they will accept competitior catalinas. Wal-Mart is stating that they will accept manutacturer catalinas that are printed at competitior stores. These catalinas must have the words "manufcturer coupon" printed on it. Also these catalinas must have an address for redemption printed on it, along with specific usage requirements. Wal-Mart will not accept competitior store coupon catalinas.


If you have any other questions, please leave a comment!

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